No one can dispute the power a Landing Page has for any type of business. The end goal may differ, but whether you want to grow your mailing list or drive users to a sale, Landing Pages are a tool that can bring you the result you want.
What is a landing page?
Let's take it from the top. A Landing Page is a specially designed page created with the goal of turning website visitors into leads. By clicking the link, whether it's inside the site, on social media, or in an online ad, the visitor is taken to the Landing Page, where they encounter a very specific message, without their attention being distracted by other information.
This increases the conversion rate of visitors into Leads, which are valuable for any business.
The essentials of a proper Landing Page
The process of creating such a page is definitely not an easy task. There are many aspects you need to pay attention to before you start promotiing your Landing Page. The most important thing is to decide what the goal goal of this page is, in other words, what action you want your visitors to take. Knowing what you want to achieve brings you one step closer to actually achieving it.
From there, there are a few details that can make the difference. Let's look at the most important ones:
Include all the essential elements of a Landing Page
Every page that aims to drive the user to take an action must have the following:
- Headline: It's important that the Headline matches the CTA that brought users to the page.
- Περιγραφή: A specific mention of the positive value someone gets by completing the action you want.
- Τουλάχιστον μία εικόνα: Preferably an image with vibrant colors, so we can grab the user's attention. Also pay attention to rights, so choose Free Copyright images from sites like Unplash.com and Pexels.com.
- Call-to-Action:Pay special attention to the CTA button you use.
- Footer: Here, the user can find ways to get in touch with your business.
Remove all distractions
A Landing Page shouldn't leave any room for the user to drift off and get distracted, losing the original purpose of the visit. One tip you can use is to remove the main menu leaving only the Logo in a visible spot.Be careful, though you don't want to "trap" the user, just guide them to where you want them to go.
Mobile first
Everything may look perfect on desktop, but did you remember to check your page on your phone? And if you're wondering why that matters, keep in mind that most users who will see your page will do so from their smartphone So we always need to put mobile first in the design process, especially when we want to prompt users to take an action. It's also important to make sure our page is fastenough to keep the user with us. Remember, you have only 3 seconds to win them over!
Use "smart" forms
If your goal is to grow your mailing list, then you need to use a form tool, so the user can fill in their details.
But be carefulabout the type and format you use. Try to break away from the ordinary and apply the technique of gamification to filling out the form.
That is, make your form a little more playful and more personal, so you can grab your visitors' attention. You can also experiment with the placement of the form on the Landing Page, as well as varying the form based on the audience's location or characteristics.
Give the user incentive and reassurance
"And what do I get out of it?" A Landing Page is created to answer the user's needs and drive them to take an action. So when we start building such a page — and after we've set our own goal — we need to put ourselves in the audience's shoes and ask what they will get. By answering that question, we also know exactly what the copy that will "dress" our page needs to include.
Also, don't forget that in order for the user to take any action on the Landing Page, they need to feel safe. One way to achieve this is to add reviews/testimonials from experts or from an audience similar to the user, or badges that indicate the page is backed by widely accepted systems, e.g., payment systems, etc.
The process of creating a Landing Page can be tough and can leave us confused about how to deliver results. But if we want to reach our goal, we need to use this specific tool. Run tests and find the recipe that works for your audience.
Need more help?
If you want to create a Landing Page but don't know where to start, get in touch with us today.
