Facebook is turning the world of E-commerce upside down after announcing its new Facebook Shops service. What is it exactly? Through this feature, Facebook allows small and medium-sized businesses to sell their products directly through the Facebook and Instagram apps.
The first steps had already been taken through Facebook's Marketplace , as well as on Instagram, where you could see a business's Store and go to each individual product. But the COVID surge upended a lot in the business world and brought to the surface the need for an online presence specifically, the need to run an Eshop. And this is where Facebook comes in with the answer, in the form of Facebook Shops.
Businesses can create their account for free , then choose the catalog and the products they want to showcase to their audience. Setting up the profile is completed by choosing a cover photo and a color palette. From there, users can browse the Shop, save products, or even buy.
t's also important that users will be able to ask for help on any issue that comes up via Messenger, Instagram Direct ή WhatsApp. Especially since the integration of loyalty programsis on the way, with points and rewards systems that very often rely on communication between the business and the consumer.
As for Facebook's next steps, Mark Zuckerberg announced that direct purchases from Live Videos will soon be available as well!!
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