How important it is for a business to use the Google My Businesstool, is something anyone can understand with a simple search for example, for coffee shops in Thessaloniki.Google will display organically specific food-and-beverage businesses located near us.
What is Google My Business?
Through Google My Businessyou create a business profile by providing information about your business, contact details, hours of operation, address, and the products it offers.
Setting up a profile/page on the "Google My Business" tool is free , and it gives you the ability to publish photos and videos of your business. Google My Business is based on a Google Account/Gmail , which you can pair with your corporate email.
A listing verification needs to be completed either via a phone call or a postcard from Google sent to the address of the business you want to list. The card contains a unique code that must be entered to confirm that the business belongs to you.
By using Google My Business regularly, refreshing your content, and adding posts with short and clear keywords, you can achieve solid recognition for your business!
3 reasons why a business doesn't show up on Google Maps
Incorrect setup
The first reason is that the business hasn't been set up with a verification code from Google confirming that it belongs to you. As a result, certain information stays on hold until the verification is completed.
Contact details don't show up
The second reason is that the address and other contact details don't appear anywhere on the business website. Overall, the information needs to match — the details on the website shouldn't differ from those in the Google My Business listing.
You don't have many reviews
The third reason is that Google ranks businesses "higher" on maps when they're popular, have lots of reviews, and use third-party platforms for reviews such as Facebook and Tripadvisor. If a business doesn't get enough searches or has no reviews at all, even if you meet the conditions above, Google will place it lower than its competitors.
Google My Business is a flexible and user-friendly tool that offers a modern digital listing for businesses! At SALDO ,we can take over your company's Google My Business profile and help you achieve greater visibility for your business!
Contact us for a complete digital presence!
