{"id":45562,"date":"2025-12-10T18:39:35","date_gmt":"2025-12-10T16:39:35","guid":{"rendered":"https:\/\/saldoagency.com\/?p=45562"},"modified":"2025-12-10T19:16:28","modified_gmt":"2025-12-10T17:16:28","slug":"data-tools-google-tag-manager","status":"publish","type":"post","link":"https:\/\/saldoagency.com\/en\/data-tools-google-tag-manager\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"<h2>\u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae<\/h2>\n<p>To Google Tag Manager \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 Google, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b9\u03ba\u03b5\u03c4\u03ce\u03bd \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c7\u03ce\u03c1\u03bf (\u03c4\u03bf Google Tag Manager). \u03a4\u03b1 \u03b5\u03ba\u03ac\u03c3\u03c4\u03bf\u03c4\u03b5 tags, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03c9\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03c9\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a4\u03b1 tags, \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03bf \u03c1\u03cc\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd (\u03c0.\u03c7. Google Analytics tracking code) \u03ba\u03b1\u03b9 \u03b3\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf \u03bb\u03cc\u03b3\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1.<\/p>\n<h3>\u03a0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u039c\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b7\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf, \u03b4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03ae<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u0394\u03c9\u03c1\u03b5\u03ac\u03bd \u03c7\u03c1\u03ae\u03c3\u03b7<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u0394\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03ba\u03cc\u03c0\u03b7\u03c3\u03b7\u03c2&nbsp;<\/li>\n<\/ul>\n<figure>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"520\" src=\"https:\/\/saldoagency.com\/wp-content\/uploads\/2022\/11\/unnamed.jpg\" alt=\"\" srcset=\"https:\/\/saldoagency.com\/wp-content\/uploads\/2022\/11\/unnamed.jpg 815w, https:\/\/saldoagency.com\/wp-content\/uploads\/2022\/11\/unnamed-300x191.jpg 300w, https:\/\/saldoagency.com\/wp-content\/uploads\/2022\/11\/unnamed-768x490.jpg 768w, https:\/\/saldoagency.com\/wp-content\/uploads\/2022\/11\/unnamed-18x12.jpg 18w, https:\/\/saldoagency.com\/wp-content\/uploads\/2022\/11\/unnamed-600x383.jpg 600w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" title=\"\">\t\t\t\t\t\t\t\t<\/a><figcaption>Photo by marketingplatform.google.com<\/figcaption><\/figure>\n<h2>\u039c\u03b5\u03b9\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1<\/h2>\n<p>\u03a0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03c4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 (tags, variables, triggers)<\/p>\n<h2>\u039a\u03cc\u03c3\u03c4\u03bf\u03c2<\/h2>\n<p>\u03a4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd.<\/p>\n<p><a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h2>\u0397 SALDO Agency \u03a0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9<\/h2>\n<p><\/a><a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener\">\t\t\t\t\t\t\u0398\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03bf\u03c5; \u0394\u03b5\u03c2 \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c3\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1.<br \/>\n\u0394\u03b5\u03c2 \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf<br \/>\n<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae To Google Tag Manager \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 Google, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b9\u03ba\u03b5\u03c4\u03ce\u03bd \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c7\u03ce\u03c1\u03bf (\u03c4\u03bf Google Tag Manager). \u03a4\u03b1 \u03b5\u03ba\u03ac\u03c3\u03c4\u03bf\u03c4\u03b5 tags, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03c9\u03bd [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":57411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[239,264,447],"tags":[259,363,305,321],"class_list":["post-45562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data_tools","category-analytics-reporting","category-free","tag-analytics","tag-data-tools","tag-google","tag-google-tag-manager"],"_links":{"self":[{"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/posts\/45562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/comments?post=45562"}],"version-history":[{"count":1,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/posts\/45562\/revisions"}],"predecessor-version":[{"id":56556,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/posts\/45562\/revisions\/56556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/media\/57411"}],"wp:attachment":[{"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/media?parent=45562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/categories?post=45562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/tags?post=45562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}