{"id":25642,"date":"2025-12-10T18:40:23","date_gmt":"2025-12-10T16:40:23","guid":{"rendered":"https:\/\/infiniters.eu\/?p=25642"},"modified":"2025-12-10T18:49:32","modified_gmt":"2025-12-10T16:49:32","slug":"chiquita-spotify-kampania-playlist","status":"publish","type":"post","link":"https:\/\/saldoagency.com\/en\/chiquita-spotify-kampania-playlist\/","title":{"rendered":"The Golden Banana: Chiquita's brilliant campaign with Spotify!"},"content":{"rendered":"<p>How can a company that deals in bananas team up and create a campaign with a streaming platform? The answer comes from <strong>Chiquita<\/strong> and <strong>Spotify<\/strong>, who stole the show during the COVID period.\u00a0<\/p>\n<h2>What was their campaign?<\/h2>\n<p>he plan the two companies came up with involved <strong>five blue stickers<\/strong>on Chiquita bananas, featuring a <strong>Spotify code<\/strong>that consumers could scan and be taken to <strong>five different playlists on the streaming platform.<\/strong>.<\/p>\n<p>The playlists you could find were:<\/p>\n<ul>\n<li><strong>Feeling Happy,<\/strong> which includes the latest hits.<\/li>\n<li><strong>Tropical <\/strong><strong>Vibes<\/strong>, based on Chiquita's heritage and their famous song.<\/li>\n<li><strong>Smile <\/strong><strong>Workout<\/strong>, upbeat music that evokes the energy Chiquita bananas provide.<\/li>\n<li><strong>Classics<\/strong>, old classic favorites from previous decades.<\/li>\n<li><strong>Cook &amp; <\/strong><strong>Dance<\/strong>, with Latin elements that create the perfect atmosphere for cooking time.<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/infiniters.eu\/wp-content\/uploads\/2020\/05\/9ac8db5bc9015055ee8b7cbbadb26f0f.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Chiquita's Golden Banana<\/h2>\n<p>\t\tBeyond the 5 blue stickers, users could also \"hunt\" for a sixth <strong>golden sticker<\/strong>!<br \/>\nThe difference was that this one didn't lead the consumer to a playlist but to a <strong>Podcast<\/strong>in which a code was hidden. With that code, the consumer earned entry to a <strong>website game<\/strong> of Chiquita, from which they could claim <strong>prizes<\/strong> such as speakers or a Spotify subscription.\t\t<\/p>\n<h2>What led to this partnership?<\/h2>\n<p>\t\tAccording to a study by <a href=\"https:\/\/blog.epollresearch.com\/2020\/04\/22\/stayathome-survey-a-gut-check-of-americas-concerns-hopes-and-lifestyles\/\" target=\"_blank\" rel=\"noopener\">E-Poll Market Research<\/a>, 36% of consumers wanted messages from businesses to be something fun or funny, while 31% were looking for optimistic and hopeful ads.<br \/>\nChiquita is known for its partnerships with media giants, such as the one with <strong>Snapchat<\/strong> to celebrate World Banana Day!<br \/>\nOn the other hand, Spotify wanted to open up to a larger share of audience, and yes, considering that 69% of Americans buy bananas, it was definitely a good idea.<br \/>\nDuring the COVID era, people were cooking more, which meant they were using larger quantities of ingredients, and at the same time they stopped going to work or the gym, which led to a <strong>usage drop<\/strong> in Spotify. It's telling that the top 200 stream saw a <strong>12% worldwide<\/strong>!<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/infiniters.eu\/wp-content\/uploads\/2020\/05\/bca1f4a577ffd8d7_800x800ar.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>The results of Chiquita's campaign<\/h2>\n<p>\t\tThe end result will be an increase in Chiquita's sales, which will show up soon.<br \/>\nBut what's already clear is that consumers showed interest in this new campaign, since around<strong> 11 thousand people<\/strong> used the codes printed on the bananas, <strong>while 3.5 thousand<\/strong> now follow the five playlists that were created.\t\t<\/p>\n<h2>Need more help?\u00a0<\/h2>\n<p>\t\tIf you want to learn how to build a campaign but don't know where to start, <a href=\"http:\/\/saldoagency.com\/en\/contact\/\">get in touch with us<\/a> today!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03c9\u03c2 \u03bc\u03af\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c3\u03c7\u03bf\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bc\u03c0\u03b1\u03bd\u03ac\u03bd\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b5 \u03bc\u03af\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 streaming; \u03a4\u03b7\u03bd \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b7 Chiquita \u03ba\u03b1\u03b9 \u03c4\u03bf Spotify, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03ad\u03ba\u03bb\u03b5\u03c8\u03b1\u03bd \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03ba\u03bf\u03c1\u03bf\u03bd\u03bf\u03ca\u03bf\u03cd.\u00a0 \u03a0\u03bf\u03b9\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2; \u03a4\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03bc\u03b2\u03b1\u03bd\u03b5 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03bc\u03c0\u03bb\u03b5 \u03b1\u03c5\u03c4\u03bf\u03ba\u03cc\u03bb\u03bb\u03b7\u03c4\u03b1, \u03c0\u03ac\u03bd\u03c9 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[29,30,7,31,32,10,11,33,34],"class_list":["post-25642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-campaign","tag-chiquita","tag-digital-marketing","tag-marketing","tag-music-marketing","tag-saldo","tag-saldo-talks","tag-spotify","tag-34"],"_links":{"self":[{"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/posts\/25642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/comments?post=25642"}],"version-history":[{"count":7,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/posts\/25642\/revisions"}],"predecessor-version":[{"id":53037,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/posts\/25642\/revisions\/53037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/media\/36337"}],"wp:attachment":[{"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/media?parent=25642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/categories?post=25642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saldoagency.com\/en\/wp-json\/wp\/v2\/tags?post=25642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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